The world’s leading mobile network operators, content publishers and agencies run their mobile marketing business on MADS ONE, the most complete and innovative mobile marketing platform on the market. MADS ONE enables advertisers and agencies to launch campaigns in WAP, SMS, MMS, Mobile Video, RBT, Applications and IP-Television channels with ease and confidence.

By making customer intelligence available for targeting, MADS ONE enables all parties in the value chain to increase campaign effectiveness - and revenues. With MADS Dialog Manager, advertisers can run personalised and interactive dialogs and create conversion from traditional to mobile media.

MADS has a network of ad sales partners to help its mobile network operator and publisher customers sell premium campaigns, and MADS ONE is connected to all major performance ad networks to monetize inventory with bulk ads.

MADS is based in Amsterdam, the Netherlands and active in 30 countries.