Why is spending on traditional advertising declining year after year? We think it is because of the superior effectiveness of interactive media, and because campaign results can be measured exactly. But even so important is the possibility to deliver highly relevant advertising, based on self-declared consumer preferences. Asking consumers what they are interested in, and when we can show them advertising messages benefits both: consumers het more relevant advertising which they are clearly more receptive to, and advertisers get a more valuable audience.

ONE Me enables mobile network operators and content publishers to ask their audience what type of advertising they are interested in. And through what channels they would like to recieve these advertising messages, possibly in return for receiving rewards such as call minutes, SMS bundles or discount vouchers.

ONE Me in short:

• Manage opt-in policies per channel (WAP, Web, SMS, MMS, RBT and more).
• Manage customer preferences and interests.
• Gather demographic information during opt-in process
• Self-service opt-in / out management through WAP, Web and SMS.
• Guided-service opt-in / out management through Web.