ONE for Publishers offers content management staff all the tools they need to create, manage and monetize their inventory in mobile internet sites, applications, SMS alerts and beyond. Within each channel, ad zones can be created. Connecting channels to ONE for Publishers is easy: our industry standard connections such as xHTML and SMPP make tagging up sites or applications a matter days. Once integrated, starting to sell advertising space is easy. By connecting your ONE for Publishers account to any ONE for Agencies account any ad sales agency using MADS can sell your ad inventory.

• Creation of channels and ad zones
• Categorization of channels and ad zones
• Quick integration with mobile channels through industry standard connections
• Standard Software Development Kits available for iPhone, Android and Java applications
• Assign your inventory to ad sales agencies
• And much more

ONE for Operators automatically optimizes the fill ratio of your inventory by taking into account multiple criteria such as campaign period, campaign priority, frequency capping, and much more.

One of the key selling points for mobile advertising compared to other media is the superior targeting possibilities. But nothing is as annoying as unwanted or irrelevant advertising. Therefore, ONE for Publishers has unique features for creating customer profiles consisting of demographic and behavioral data, ensuring that each customer received only relevant advertising. With this feature, you can:

• Offer extreme targeting to advertisers
• Ensure that consumers get relevant ads, not spam
• Increase the value of your advertising space, significantly
• Create opt-in policies and set contact frequencies.
• And much more.

Advertisers want actionable results. Traditional media just provide vague numbers about campaign performance, like GRPs or increased brand awareness. Mobile advertising is about hard numbers. Who saw the ad? And who responded to it? ONE for Operators enables you to create actionable reports and find the sweet spots in your inventory to sell these at a premium rate to advertisers. Our reports drill deeper, providing you with online data about ad views and responses per subscriber, allowing you to reward customers for viewing ads. And of course we did not forget about the basics such as revenue overviews, settlement reports, inventory fill ratio and much more. ONE Analytics helps you answer questions such as:

• How many ad impresssions can I sell?
• How many ad impressions were sold? And unsold?
• How much revenue did I make to date?
• What is the revenue forecast for the next month?
• What are my most important advertisers?
• Which of my ad sales agencies is performing best?
• And much more.