Some of your traffickers may have the jitters for planning a mobile campaign. How do I apply targeting criteria? How do I ensure that the ad creative looks good on all devices? ONE for Agencies makes these challenging tasks easy by offering traffickers a workflow tool reducing the potential for mistakes and errors during the campaign booking process.

• Easy to create a media plan or quote
• Select channels based on content category, country, description or tags
• Forecasting per mobile channel, ad zone and even after applying targeting options
• Highly flexible campaign pricing tools
• And much more.

ONE for Agencies offers unprecedented targeting possibilities. As the mobile phone is a consumer's most personal device, each advertising message delivered has an extremely high impact. So imagine what happens if you can apply targeting criteria such as gender, age, city of residence, income level or interests. We call it extreme targeting.

Extreme targeting is based on combining different types of targeting options to reach a sweet spot in an audience. For example by applying demographic targeting with device or location targeting. ONE for Agencies offers and easy to use interface where a trafficker can create a targeting ruleset, by selecting targeting options and combining them to find the perfect balance between reach and targeting.

Choose from a variety of targeting options, including:

• Audience demographics, interests and behavior
• Content category
• Device brand, type, characteristics or segment
• Mobile operator
• Dayparting
• Keywords
• Re-targeting or storyboarding

ONE for Agencies enables you to launch campaigns with personalized ads on mobile internet sites, SMS push and MMS push channels. By using demographic, behavioral or location data ads can be given a personal touch. These are some of the possibilities:

• Use someone's name in an advertisement.
• Use someone's current location to display only relevant ads, for example the closest store location.
• Use an company IP range to show an ad only to people who work for company X.
• And much more.

These days, it is crucial to know how your mobile advertising business is performing, so you can change your ad sales strategy if revenues fall behind targets. Therefore, ONE for Agencies comes with ONE Analytics: a suite of reports which allow you to be informed about the performance of your advertising busines at all times. ONE Analytics helps you answer questions such as:

• How many ad impresssions can I sell?
• How many ad impressions were sold? And unsold?
• How much revenue did I make to date?
• What is the revenue forecast for the next month?
• What are my most important advertisers?
• Which of my ad sales agencies is performing best?
• And much more.