Ashu Mathura brings a unique blend of over 15 years of entrepreneurship, marketing, business development and executive management experience to his role as founder and CEO of MADS, Europe’s leading mobile advertising network and marketing technology provider.

Ashu Mathura is a successful serial entrepreneur, having founded, led and sold a number of companies throughout his career. Prior to MADS, Mathura was founder and Managing Director of Overloaded, a leading developer and publisher of video games for mobile phones that was acquired by Endemol International (Netherlands) in January 2004, and subsequently acquired by Mobile Media (Norway) in January 2006. Prior to Overloaded, he held the position of VP, International Business Expansion at Lost Boys NV, a digital strategy, communications and solutions company, headquartered in Amsterdam that was acquired by Icon Medialab (Sweden) in January 2002.

Prior to Lost Boys NV, Mathura was co-founder and Managing Partner of MVLG e-Business Consultants, a leading consultancy firm specialising in (e)business strategies, marketing communications, brand management, and new channel development for the digital economy. MVLG e-Business Consultants was acquired by Lost Boys NV (Netherlands) in June 2000.

Jasper de Vreugt is a seasoned interactive marketing professional with a broad experience at agencies, advertisers and marketing technology companies. Currently, he is responsible for sales and business development for MADS, a new mobile advertising company specializing in multi-channel mobile profiling and ad serving solutions.

Before joining MADS, Jasper was director of client services at Lost Boys, a leading interactive agency in the Netherlands which is part of the international LBi Group. At Lost Boys, Jasper was responsible for key accounts such as KLM, KPN, Fortis, Sportlife, and USG People. At cross-media agency Media Republic, Jasper was responsible for all interactive and cross- media campaigns for clients such as Heineken International, Martinair and UEFA. Before entering the media industry, Jasper held several key positions at ING Group, mainly in the fields of CRM and online marketing. Jasper holds a degree in business management and studied at The Hague Business School and Yonsei University in South Korea.

Dennis Geerdink has a broad ICT knowledge and experience, both in design and architecture of complex applications / database / internet systems as well as the programming and implementation.

Prior to Mads, Dennis was CTO and co-founder of Overloaded. Overloaded, owned by MobileMedia, a developer and publisher of video games for mobile phones.

Prior to Overloaded, Dennis worked as an senior ICT consultant for several large Dutch bluechip companies.

Dennis holds a Bachelor of Engineering degree in Informatics from the Hogeschool (HTS) in Arnhem and Nijmegen. (Graduated in 1995)