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+31 20 894 3333
- Inventory management & forecasting
- Yield management & optimization
- User opt-in / out management
- Demographic & behavioral profiling
- Assign & manage multiple sales agents
- Powerful analytics & reporting
- Over 20 third party ad networks connected
ONE for Operators offers content and channel management staff all the tools they need to create, manage and monetize their inventory in WAP, SMS, MMS, Internet, RBT, Video channels and beyond. Within each channel, ad zones can be created. Connect channels to ONE for Operators is easy: our industry standard connections such as xHTML, SMPP and MM7 make software integration a matter days. Once integrated, starting to sell advertising is easy. By connecting your ONE for Operators account to any ONE for Agencies account you can assign any ad sales agency using MADS to sell your ad inventory.
- Creation of channels and ad zones
- Categorization of channels and ad zones
- Quick integration with mobile channels through industry standard connections
- Standard Software Development Kits available for iPhone, Android and Java applications
- Assign your inventory to ad sales agencies
- And much more.
ONE for Operators automatically optimizes the fill ratio of your inventory by taking into account multiple criteria such as campaign period, campaign priority, frequency capping, and much more.
One of the key selling points for mobile advertising compared to other media is the superior targeting possibilities. But nothing is as annoying as unwanted or irrelevant advertising. Therefore, ONE for Operators has unique features for creating opt-in policies and contact policies, ensuring that no customer perceives the advertising received as spam. With this feature, you can:
- Determine who is opted-in for which channel.
- How often each individual may see or receive an advertisement.
- Ask individuals what type of advertising they are interested in (through WAP, web or SMS).
- Stop advertisements for individuals at any time.
- And much more.
Advertisers want actionable results. Traditional media just provide vague numbers about campaign performance, like GRPs or increased brand awareness. Mobile advertising is about hard numbers. Who saw the ad? And who responded to it? ONE for Operators enables you to create actionable reports and find the sweet spots in your inventory to sell these at a premium rate to advertisers. Our reports drill deeper, providing you with online data about ad views and responses per subscriber, allowing you to reward customers for viewing ads. And of course we did not forget about the basics such as revenue overviews, settlement reports, inventory fill ratio and much more. ONE Analytics helps you answer questions such as:
- How many ad impresssions can I sell?
- How many ad impressions were sold? And unsold?
- How much revenue did I make to date?
- What is the revenue forecast for the next month?
- What are my most important advertisers?
- Which of my ad sales agencies is performing best?
- And much more.
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