New York, NY (PRWEB) January 7, 2009

MADS technology enables cross-country mobile ad campaigns for first time

MADS, a technology leader in delivering highly targeted mobile advertising campaigns, announced today that more than 150 of Europe’s largest new media publishing houses including Gazzetta dello Sport (Italy), Telegraaf Media Group (Netherlands), TV4 (Sweden) and Aftenposten (Norway) are now utilising the MADS mobile advertising platform to ad-enable their mobile sites and successfully monetise their traffic.

For the first time, advertisers and brands now have the ability to reach over 60 million European mobile consumers by utilising one single, cross-country campaign order in the MADS campaign manager. The MADS mobile advertising network offers premium inventory and allows advertisers to target consumers who visit the sites and pages of premium publishers across 15 European countries. MADS' technology enables publishers, operators and advertisers to deploy highly personalised display or text ad campaigns across multiple mobile channels with more than 15 different demographic targeting variables.

"The world's leading brands trust and utilise the MADS platform because it enables them to reach a large, high quality mobile audience with up to 10 times the ROI of traditional online advertising,” comments Ashu Mathura, CEO and founder of MADS. "MADS continues to grow from strength-to-strength due to our profound understanding of the mobile consumer, the creation of strategic partnerships with more than 100 global top-tier publishers and operators, and a history of successful campaign optimisation via analytics for advertisers.”

Adidas, Mercedes-Benz, Peugeot, Mini, H&M, British Airways, NIVEA, EA Games, Coca-Cola, M&Ms, Sony Ericsson, NOKIA, Samsung and MasterCard are among some of the blue-chip global brands currently utilising MADS technology to reach mobile consumers. "We've conducted several mobile advertising campaigns with Adiento and MADS this year with tremendous results," states Cecilia Juhlin, Nordic Digital Marketing Manager at Adidas Sweden. "Mobile advertising is an innovative and exciting new channel that fits well with our target communication group. Mobile is a great complement to other media and we're able to achieve a high level of engagement around our brand."